Priscilla Rossi

Strategic & Creative Planner + Copywriter
HI THERE!
Not a | .

Your time is precious.
I deliver straightforward strategy with excellence and zero bs.

After working 9 years as a strategist for major agencies (such as Publicis, Grey or Landor) and teaming up with the world’s leading companies (P&G, Coty, Kellogg’s, Coca-Cola, Mars, Merck…), I know how to connect brands with consumers.
My passion for insights and capabilities in anticipating tomorrow’s trends empower me to craft powerful brand narratives. And because I have a real way with design and words, I can share valuable creative inputs and articulate perfect lines to bring any idea to life. 
I have also been running my blog since 2012, enabling me to share my love of fashion and beauty while becoming a trusted partner to some remarkable brands.
SERVICES
| your business!
1. STRATEGIC PLANNING
Nailing future-proof ideas.

I track macro-trends, notice patterns and dissect all kinds of data to develop tailored concepts and memorable campaigns that resonate with people and influence their behaviors.

COMMUNICATION STRATEGY / BRANDING / BRAND TERRITORIES / TRENDS / AUDIT / INSIGHTS / INNOVATION & IDEATION / CONSUMER JOURNEYS / focus groups

2. INFLUENCE MARKETING
Captivating Gen Z and Millennials.

Running a popular blog and its social presence since 2012 makes me the perfect partner to make the most of influencers, develop digital campaigns and drive brand preference online.

DIGITAL MARKETING / SOCIAL MEDIA STRATEGY / COMMUNITY MANAGEMENT / influenceR STRATEGY

3. COPYWRITING
Crafting catchy copy (EN + FR).

Need a killer claim? A unique product name? A thrilling manifesto? Some cool social posts? Or just someone to put into words that idea you’ve had in your head? No matter the topic or channel, I write with style and in line with your brand equity.

CONCEPTION / STORYTELLING / NAMING / CLAIMS / SCRIPTS / MANIFESTO / BLOGGING / CopY TRANSLATION & OPTIMIZATION

4. DESIGN OPTIMIZATION
Turning any visual into selling machine.

90% of information sent to the brain is visual, let’s get it right and make any visual (ad, key visual, pack…) pop, convert and sell thanks to shopper marketing and neurosciences principles !

IN-STORE STRATEGY / VISUAL IMPACT MAXIMIZATION / VISUAL IDENTITY PRINCIPLES / STYLING & PERSONAL SHOPPING

5. FAST & FURIOUS CONSULTING
Instantly pimping your work.

About to share a crucial deck? An urgent pitch response? Get a sharp, fresh eye to review your work and take it to the next level. I will help you with all the things that make the difference between a great response and a convincing one.

PRESENTATION STORYTELLING / STRATEGY, INSIGHTS & DATA SUPPORT / DESIGN REVIEW & OPTIMIZATION / POWERPOINT DESIGN

6. TRAINING
Mentoring and elevating others.

Whether as a TV presenter for Canal+, a work session moderator at P&G or a lecturer at ESSEC Paris, SAWI Lausanne and HEC Lausanne, I am always thrilled to share my knowledge and experience.

TRENDS PRESENTATION / STRATEGIC & CREATIVE WORKSHOPS / DIGITAL TRAINING / EDUCATION LECTURING / PROGRAM PRESENTING

REFERENCES (PREVIOUS AGENCIES & CURRENT)
Successful, proven records in | .

Support the launch of “Black Opium” Eau de Toilette and celebrate its rebel and sophisticated brand identity online.

Redefine the brand fundamentals and imagine new concepts and technologies to make consumers see their clothes under a new light (Landor).

Introduce the digital dry-cleaning service to potential clients in a compelling way online.

Help Kellogg's brands reclaim their category leadership and iconic assets through refreshed brand stories and new packs (Landor).

Partner with Innovation Department to ensure the success of a new foundation line.

Develop new brand concepts (product stories, benefits, naming...) based on trends forecasting (FPP / Landor).

Elevate all digital creative copy (website homepage, newsletters, collection launches, product descriptions...) into French as a dedicated online copywriter.

Develop disruptive in-store and outdoor campaigns to encourage trial (Christmas, Summer, Ramadan...) (FPP).

Deploy shopper marketing campaigns to make every new hair care collection become a beauty favorite in Europe and worldwide (FPP).

Drive targeted awareness and encourage sales through social brand content for Sonicare and Avent.

Create a clearer group architecture and a more impactful brand identity in order to establish worldwide recognition (Landor).

Present ''Détours'', an inspiring web TV program about new technologies and life-changing innovation (in collaboration with Seat).

Reinvent the brand experience and transform the store into a temple, a playground and a social club for beauty junkies (FPP).

Develop never-seen-before oral care concepts, products, technologies and benefits based on macro-trends (Landor).

Hook fashion-obsessed women to support the launch of the Polo Fresh, serving as a style consultant and personal shopper.

Drive awareness of new collections (streetwear, wedding styles...) and compel sales through engaging digital content (blog and social posts).

Refresh the entire brand identity (vision, values, visual universe, visual principles, logo, tone of voice...) to fit Millennials' expectations (Landor).

Make eyeglass wearers' care equally about their lenses and frames (Grey Paris).

Drive awareness and encourage salon visits through social media strategy and online content creation.

Recommend relevant potential sponsors to the Federation based on shared values (using BrandZ) and develop joint storytelling (Landor).

  • « Priscilla always pushes the barrier in thinking and designing true, deep and motivating strategic platforms. A precious insightful planner, able to collaborate and inspire all the people she works with. »

    FRÉDÉRIC WOLFF, CEO – GREY PARIS

  • « Whether inspiring creative direction, educating internal teams or helping client teams to excel in their marketing communication, Priscilla continually offers fresh perspective and insight that stimulates new thoughts. »

    NICK TAYLOR, STRATEGIC PLANNING DIRECTOR – FPP

  • « One of these young talented planners that will not only blow your mind but also make your days full of laughs. She’s definitely someone you want to have in your team! »

    SARAH PATIER, STRATEGIST – RELOAD

  • « I never realised how much and how quickly the world is changing until I saw all that Priscilla does. She is the kind of person from whom you constantly learn! »

    MICK CASSELL, LEAD PLANNER, INNOVATION & TRENDS – FPP

  • « Priscilla is creative, fashionable and kind – what a lovely mixture. The content she created was bomb! »

    KATHRIN OPGENORTH, COMMUNITY & PR MANAGER – H&M

  • « Priscilla is very quick to understand a client brief and is able to strip down complex information to the essentials. A natural-born planner with a keen eye for trends and understanding of people. »

    HIBA SAMAWI, SENIOR STRATEGIC PLANNER – FPP

  • « Extremely professional and reliable, Priscilla is always available and very honest with her clients. She helped us gain greater visibility and successfully promoted our pop-up salon online. She also used her impressive network to help us find the perfect location in Geneva! We can’t wait to continue our collaboration in the near future. »

    SYLVIE MAKELA, CO-FOUNDER – TRIBUS URBAINES

  • « Priscilla’s freshness and insights were key to develop quality presentations. You can count on her inspiration to leverage what’s best. »

    BÉRÉNICE ALBERTINI, WEB DESIGNER – STUDIO PAON

  • « The consistency of Priscilla’s engagement and her bright answers never failed to remind us how lucky we are to count her among our community! »

    THE BEAUTY CONNECTION – TRUTH CONSULTING

  • « I gained so many clients thanks to my collaboration with Priscilla! She is very honest and professional, I loved working with her and will never be thankful enough. »

    MAGALI DONDON, OWNER – MISSMAG SALON

LET'S GET IN TOUCH!
Have | ?
Geneva-based but always ready to travel to create awesome stuff, whether you are a big company, a small and medium-sized enterprise or a startup.
contact@priscillarossi.com
+41(0)78.663.71.79
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