Priscilla Rossi
Your time is precious.
I deliver straightforward strategy with excellence and zero bs.
After working 9 years as a strategist for major agencies (such as Publicis, Grey or Landor) and teaming up with the world’s leading companies (P&G, Coty, Kellogg’s, Coca-Cola, Mars, Merck…), I know how to connect brands with consumers.
My passion for insights and capabilities in anticipating tomorrow’s trends empower me to craft powerful brand narratives. And because I have a real way with design and words, I can share valuable creative inputs and articulate perfect lines to bring any idea to life.
I have also been running my blog since 2012, enabling me to share my love of fashion and beauty while becoming a trusted partner to some remarkable brands.
1. STRATEGIC PLANNING
Nailing future-proof ideas.
I track macro-trends, notice patterns and dissect all kinds of data to develop tailored concepts and memorable campaigns that resonate with people and influence their behaviors.
COMMUNICATION STRATEGY / BRANDING / BRAND TERRITORIES / TRENDS / AUDIT / INSIGHTS / INNOVATION & IDEATION / CONSUMER JOURNEYS / focus groups
2. INFLUENCE MARKETING
Captivating Gen Z and Millennials.
Running a popular blog and its social presence since 2012 makes me the perfect partner to make the most of influencers, develop digital campaigns and drive brand preference online.
DIGITAL MARKETING / SOCIAL MEDIA STRATEGY / COMMUNITY MANAGEMENT / influenceR STRATEGY
3. COPYWRITING
Crafting catchy copy (EN + FR).
Need a killer claim? A unique product name? A thrilling manifesto? Some cool social posts? Or just someone to put into words that idea you’ve had in your head? No matter the topic or channel, I write with style and in line with your brand equity.
CONCEPTION / STORYTELLING / NAMING / CLAIMS / SCRIPTS / MANIFESTO / BLOGGING / CopY TRANSLATION & OPTIMIZATION
4. DESIGN OPTIMIZATION
Turning any visual into selling machine.
90% of information sent to the brain is visual, let’s get it right and make any visual (ad, key visual, pack…) pop, convert and sell thanks to shopper marketing and neurosciences principles !
IN-STORE STRATEGY / VISUAL IMPACT MAXIMIZATION / VISUAL IDENTITY PRINCIPLES / STYLING & PERSONAL SHOPPING
5. FAST & FURIOUS CONSULTING
Instantly pimping your work.
About to share a crucial deck? An urgent pitch response? Get a sharp, fresh eye to review your work and take it to the next level. I will help you with all the things that make the difference between a great response and a convincing one.
PRESENTATION STORYTELLING / STRATEGY, INSIGHTS & DATA SUPPORT / DESIGN REVIEW & OPTIMIZATION / POWERPOINT DESIGN
6. TRAINING
Mentoring and elevating others.
Whether as a TV presenter for Canal+, a work session moderator at P&G or a lecturer at ESSEC Paris, SAWI Lausanne and HEC Lausanne, I am always thrilled to share my knowledge and experience.
TRENDS PRESENTATION / STRATEGIC & CREATIVE WORKSHOPS / DIGITAL TRAINING / EDUCATION LECTURING / PROGRAM PRESENTING



















