Your time is precious.
I deliver straightforward strategy with excellence and zero bs.
After working 9 years as a strategist for major agencies (such as Publicis, Grey or Landor) and teaming up with the world’s leading companies (P&G, Coty, Kellogg’s, Coca-Cola, Mars, Merck…), I know how to connect brands with consumers.
My passion for insights and capabilities in anticipating tomorrow’s trends empower me to craft powerful brand narratives. And because I have a real way with design and words, I can share valuable creative inputs and articulate perfect lines to bring any idea to life.
I have also been running my blog since 2012, enabling me to share my love of fashion and beauty while becoming a trusted partner to some remarkable brands.
1. STRATEGIC PLANNING
Nailing future-proof ideas.
I track macro-trends, notice patterns and dissect all kinds of data to develop tailored concepts and memorable campaigns that resonate with people and influence their behaviors.
COMMUNICATION STRATEGY / BRANDING / BRAND TERRITORIES / TRENDS / AUDIT / INSIGHTS / INNOVATION & IDEATION / CONSUMER JOURNEYS / focus groups
2. INFLUENCE MARKETING
Captivating Gen Z and Millennials.
Running a popular blog and its social presence since 2012 makes me the perfect partner to make the most of influencers, develop digital campaigns and drive brand preference online.
DIGITAL MARKETING / SOCIAL MEDIA STRATEGY / COMMUNITY MANAGEMENT / influenceR STRATEGY
Crafting catchy copy (EN + FR).
Need a killer claim? A unique product name? A thrilling manifesto? Some cool social posts? Or just someone to put into words that idea you’ve had in your head? No matter the topic or channel, I write with style and in line with your brand equity.
CONCEPTION / STORYTELLING / NAMING / CLAIMS / SCRIPTS / MANIFESTO / BLOGGING / CopY TRANSLATION & OPTIMIZATION
4. DESIGN OPTIMIZATION
Turning any visual into selling machine.
90% of information sent to the brain is visual, let’s get it right and make any visual (ad, key visual, pack…) pop, convert and sell thanks to shopper marketing and neurosciences principles !
IN-STORE STRATEGY / VISUAL IMPACT MAXIMIZATION / VISUAL IDENTITY PRINCIPLES / STYLING & PERSONAL SHOPPING
5. FAST & FURIOUS CONSULTING
Instantly pimping your work.
About to share a crucial deck? An urgent pitch response? Get a sharp, fresh eye to review your work and take it to the next level. I will help you with all the things that make the difference between a great response and a convincing one.
PRESENTATION STORYTELLING / STRATEGY, INSIGHTS & DATA SUPPORT / DESIGN REVIEW & OPTIMIZATION / POWERPOINT DESIGN
Mentoring and elevating others.
Whether as a TV presenter for Canal+, a work session moderator at P&G or a lecturer at ESSEC Paris, SAWI Lausanne and HEC Lausanne, I am always thrilled to share my knowledge and experience.
TRENDS PRESENTATION / STRATEGIC & CREATIVE WORKSHOPS / DIGITAL TRAINING / EDUCATION LECTURING / PROGRAM PRESENTING
REFERENCES (PREVIOUS AGENCIES & CURRENT)
« Priscilla always pushes the barrier in thinking and designing true, deep and motivating strategic platforms. A precious insightful planner, able to collaborate and inspire all the people she works with. »
FRÉDÉRIC WOLFF, CEO – GREY PARIS
« Whether inspiring creative direction, educating internal teams or helping client teams to excel in their marketing communication, Priscilla continually offers fresh perspective and insight that stimulates new thoughts. »
NICK TAYLOR, STRATEGIC PLANNING DIRECTOR – FPP
« One of these young talented planners that will not only blow your mind but also make your days full of laughs. She’s definitely someone you want to have in your team! »
SARAH PATIER, STRATEGIST – RELOAD
« I never realised how much and how quickly the world is changing until I saw all that Priscilla does. She is the kind of person from whom you constantly learn! »
MICK CASSELL, LEAD PLANNER, INNOVATION & TRENDS – FPP
« Priscilla is creative, fashionable and kind – what a lovely mixture. The content she created was bomb! »
KATHRIN OPGENORTH, COMMUNITY & PR MANAGER – H&M
« Priscilla is very quick to understand a client brief and is able to strip down complex information to the essentials. A natural-born planner with a keen eye for trends and understanding of people. »
HIBA SAMAWI, SENIOR STRATEGIC PLANNER – FPP
« Extremely professional and reliable, Priscilla is always available and very honest with her clients. She helped us gain greater visibility and successfully promoted our pop-up salon online. She also used her impressive network to help us find the perfect location in Geneva! We can’t wait to continue our collaboration in the near future. »
SYLVIE MAKELA, CO-FOUNDER – TRIBUS URBAINES
« Priscilla’s freshness and insights were key to develop quality presentations. You can count on her inspiration to leverage what’s best. »
BÉRÉNICE ALBERTINI, WEB DESIGNER – STUDIO PAON
« The consistency of Priscilla’s engagement and her bright answers never failed to remind us how lucky we are to count her among our community! »
THE BEAUTY CONNECTION – TRUTH CONSULTING
« I gained so many clients thanks to my collaboration with Priscilla! She is very honest and professional, I loved working with her and will never be thankful enough. »
MAGALI DONDON, OWNER – MISSMAG SALON